Guide on Using the Logo, Colors, and Branding System to Ensure Consistent and Professional IU Image
International University – VNU-HCM, established in 2003, is the first public university in Vietnam to use English in teaching and research. After more than two decades of development, the School has gradually established its reputation nationally, expanded international integration, and continuously improved the quality of teaching, research, and university management.
Parallel to that development process, the brand identity system plays an important role in expressing the school's identity, core values, and direction. Standardizing the logo, colors, images, and communication materials helps present the image of International University professionally, consistently, and clearly in all activities.
The Brand Identity Kit is a guide document for units, staff, faculty, students, and partners to use the school's logo in accordance with the established standards. Through this, the university aims to build a modern, dynamic, creative, and internationally integrated image of IU, while enhancing the value and recognition level of the brand in the community.
Logo of International University
01
The logo of International University, VNU-HCM must use the version provided by the university, while complying with the integrity of the logo in terms of color, ratio, and size.
02
Depending on the case, the text accompanying the logo can be arranged horizontally or vertically. In international events, use the version of the logo with the English text.
To ensure the logo is clearly displayed, the minimum size should not be smaller than 40 mm for the horizontal logo and 30 mm for the vertical logo. When the logo stands alone, the size should not be smaller than 15 mm.
03
Minimum spacing of 20% around the logo is the safe spacing to ensure the logo remains clear, prominent, not cut off, and has enough space to fully convey content.
Application of recognition
System of templates for communication materials to ensure consistent use of the International University image in administrative, training, and communication activities.
